#Eazydraw independent layer not available full
Eazydraw independent scale not available full#ġ4īrand names can evoke memories of past experience and brand image 15 16 created through the repeated pairing of a name with particular symbols, attitudes and values when full branding was permitted. 17 Therefore, brand image established prior to the introduction of plain packaging is likely to continue to influence smokers who can still recall the brand image of particular brands, even when the appearance of the pack has been standardised. Additionally, price is generally imputed to be an indicator of quality, 18 with smokers found to distinguish brands in different market (price) segments in terms of the quality of the cigarette. In Australia, the cigarette market is generally categorised into premium, mainstream and value segments distinguished by price, 20 although a super-value segment has emerged more recently due to the introduction of value brands in smaller pack sizes (20 cigarettes compared with typical value pack sizes of 35, 40 and 50). 21 Premium (and some of the more expensive mainstream) brands may, therefore, induce expectations of a better product than value brands. How much of the difference between these brands is a product of brand image, rather than genuine differences in the product, has not been examined in the peer-reviewed literature.
Two early research studies indicated that in the absence of brand information, smokers were unable to identify their own cigarette brand, 22 23 suggesting that branding plays an important role in establishing cigarette taste. Eazydraw independent scale not available full#.
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